Which is better… Google or Yellow Pages?April 18, 2012 at 9:28 pm
I recently read an article on Search Engine Land asking the question, who is more accurate in regards to local information – Google or the Yellow Pages. As a SEO professional I immediately jumped on Google’s bandwagon after reading the title but took a moment to formulate my thoughts prior to reading the actual article.
I worked a number of years in a subsidiary of the Canadian Yellow Pages and knew the efforts they go to in order to achieve accuracy. Because of this background, I guesstimated that YP would have the jump on this – and I was right!
Google, Users and Your WebsiteApril 10, 2012 at 3:31 am
An Australian SEO company recently did a survey asking people how they searched for day to day information such as product reviews, phone numbers, directions, news & general information. The resounding response was they ‘Google it’. I’m sure it’s the same for you.
Google of course is the world’s strongest and most used search engine. It is so dominant in fact that there are only 5 countries in the entire world where Google isn’t the most used online search engine.
What those survey respondents were really saying was they use the internet as their primary source of information gathering; of which Google is their most trusted online gateway to get the information they are searching for.
But My Website Already Shows At The Top of Google…April 10, 2012 at 3:28 am
Because a number of small and medium sized businesses find their website at the top of the rankings when they type their company name into Google, they feel their website is doing its job.
Really. I’m not joking.
I always tell them that if you type in your company name and your website isn’t 1st or 2nd, you have fundamental problems that require correction immediately. Yesterday preferably.