Value Opportunity Missed for Digital Marketing Spend

Receiving value for any aspect of your business is vital.  Your Digital Marketing is no different.  On its own, Digital, or Online Marketing is an ever expanding field that encompasses things such as Search Engine Optimization, inventory marketplace proliferation, email marketing, SEM, conversion analysis, website design/development, etc., etc.  Recently I was doing some work for a company who had the opportunity to move equivalent spend from print to digital and decided not to.

I was shocked with their decision.  It is almost 2014 isn’t it???
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Attacking SEO the Right Way

SEO has the primary goal of driving traffic to a specific website or webpage but the approach that one takes in achieving this end goal has changed over time to one that is far more user-centric.

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Blogging on BlogSpot.com

Using a free blog service, such as BlogSpot.com, is of very little value to a business and its Search Engine Optimization efforts to push its website to the top of various Google searches for various products and/or services that it offers.

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What Should a SEO Program Include? – Part 8

SEO Friendly Website Design

Website Design, if not properly done according to proper Search Engine Optimization (SEO), is a complete waste of both time and money.

Those businesses that don’t fully understand just how powerful a properly developed SEO friendly website is, fall into two categories: 1) those that worry about how attractive their website design is; and, 2) those that want a website as inexpensively as possible.
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What Should a SEO Program Include? – Part 7

Analysis of your SEO Program

Because you initially set out the goals of your Search Engine Optimization project you will now want to determine if this SEO thing has been worth it to your business since your internet marketing dollar can be spent in several different ways.
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