The PPC Lie

PPC/AdWords seems to be all the rage these days but if you dive into the details, you’ll realize that all the money could potentially better spent elsewhere since most if it is ending up in Google’s pockets.
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Why Am I Being Sold Paid Ads in Google?

Because it’s easy.

The answer is just that simple… almost.
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SEO Myth #3 – Paid Search Bolsters Organic Results

In order to get the maximum impact of your SEO efforts, many people believe that SEO isn’t complete until you participate in Pay-Per-Click/AdWords/SEM/Paid Search.  The companies who pay millions of dollars each month to buy traffic through these methods would sure like to think that it works.  Unfortunately it has been proven time and time again that SEM does NOT affect your SEO ranking efforts at all.
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