What Problem Does My Website Solve?

Once you’ve determined WHO your website is for, and WHAT your website should do, you need to ask yourself one final question… what PROBLEM(S) does my website SOLVE?
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Who is your website for?

Last week in my blog, I talked about what your business’ website should do.  Dealing with the ‘what’ is great, but you also need to know the ‘who’ or else you’ll never see the ‘how’; as in how much money did my website make me!
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Effective SEO and Who Says It Doesn’t Work

There are several people, who claim that you should ignore SEO.  They all seem to have a ‘reason’ why SEO doesn’t work but the reality is that it does work, but if you get the wrong company to do it, it has no chance of helping your business grow.
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What Should My Website Do?

Should it be pretty?  Should it explain why someone should do business with me?  Should it display my products/services?  Should it shout my Mission Statement loud and clear?  Should it provide prospective buyers the reasons to deal with me?  Should it entertain/inform/educate?  Yes… But…

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Google Plus as a Local Optimization tool

As a local business, is local optimization important?  Does Google Plus play any part in helping my local business rankings?  Is this even necessary?
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