Are PPC/SEM/Google Adwords worth it?

November 21, 2012 at 2:49 pm

Do you want more more traffic?  Do you want more quality traffic?  Do you want to control costs?  Do you want to increase brand awareness?  If you answer ‘yes’, then it is.

If it were only that simple though.  PPC/SEM/Adwords may be good for your business, but if it is at the expense of Search Engine Optimization, the answer should be a resounding ‘no’.