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What is the goal/purpose of your website? What is its primary focus? What do you
want your website to do?
Are there certain areas/sections of the website that you would like to have specific
focuses/goals outside of your primary focus/goal?
What are your primary products/services?
Do you see a change in your primary products/services in the next 2-5 years? How so?
Who is your target audience (age, sex, location, position, industry, etc.)?
What do you know about the traffic to your current website?
Having your various products/services ranking as high as possible in Google searches
important to you?
Who are your main competitors?
How are you different from your competition?
Other than your website, what forms of other advertising do you currently use?
Are there additional forms of advertising that you will utilize in the future? Explain.
Do you have specific/suggested colours in mind for your website?
Do you have any suggested design cues/themes to follow in the overall design?
What adjectives should best describe your logo?
What feeling or message do you feel your logo to conveys to those who view it?
Do you wish to provide your clients and prospective clients detailed information on
industry or product changes/trends/general information? In a static or dynamic way?
Is there any another information you think might be useful for us to know?