Targeted Competitor SEO

Sometimes you need to go head to head with your competition – not only for the product or service you both represent, but inside their marketplace or their company specifically. Advanced Web Solutions will setup a Search Engine Optimization initiative that specifically addresses these needs but will NOT engage in black-hat tactics. These non-standard efforts may provide a temporary lift in rankings, but will undoubtedly be punished by the search engines before long. And trust us, once you’ve been punished by someone like Google, it is no easy thing. Remember, not easy, equals expensive.

Google Analytic Goal Setup

Through the power Google Analytics, we can implement a series of benchmarks so as to better enable you to determine not only what a user is doing on your site, but what they did, or more importantly, what they didn’t do. This is an awesome tool to help your business determine such things as tracking discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen.

Conversion Analysis

Once your Search Engine Optimization efforts are in full gear and bringing you traffic levels you haven’t seen previously, we could start the process of working on improving the ROI of those who visit to maximize the revenue that they bring you. This is a specific ‘science’ on its own so we may have to bring in one of our partners, but if you could convert 5%, 10%, 25% more of your traffic into real dollars, wouldn’t that be worth it?

Specific Page Optimization

Advanced Web Solutions can throw the weight of its expertise into optimizing a specific page for your business. Of course it is best to optimize your entire website, but if there is a specific product, service or message you want the world to know about, we can essentially do an Advanced SEO program on a specific page. The results would blow you away!

Website Design

Although website design doesn’t exactly effect Search Engine Optimization, we can help you either design specific pages or redesign your existing website according to proper SEO architecture so as to maximize the benefit of your SEO efforts.

Content Creation Strategy

We will build content on a schedule that maximizes the benefit of specific keywords that drive traffic to your website.  There are different levels of co-operation between Advanced Web Solutions and your business required depending on your level of engagement.

• Client provided ideas: AWS will write according to our understanding of provided content ideas
• Client provided content: AWS rewrite provided material to provide maximum SEO effectiveness
• AWS content: we can spend the time to learn your specific business and its goals and build content according to where we see SEO gaps
• This can be done ad hoc, monthly, quarterly or even yearly