What Should a SEO Program Include? – Part 7

May 23, 2013 at 7:03 pm

Analysis of your SEO Program

Because you initially set out the goals of your Search Engine Optimization project you will now want to determine if this SEO thing has been worth it to your business since your internet marketing dollar can be spent in several different ways.

What Should a SEO Program Include? – Part 6

May 13, 2013 at 11:12 am

Website Links-Backlinks

In the not so recent past you could simply hire/buy X number of backlinks and you could dominate your competition.  The more links you had the higher you’d rank.  Then search engines started to take into account the quality of the sites linking to your site.  As Google’s algorithm gained sophistication, they were more easily, and with greater accuracy, the true nature and quality of each link.  It call came to a head in 2012 with the Panda update from Google.  Then all heck hit the proverbial fan!

What Should a SEO Program Include? – Part 5

May 6, 2013 at 10:42 pm

Content Development

As we mentioned in part 4, proper Search Engine Optimization keyword research & analysis is extremely important, but unless there is effective SEO content developed to back them up, your SEO program isn’t going to see the results that it should.