I love coming across customers who have a web design company doing their SEO. Generally I get to laugh until it hurts. Unfortunately, the real hurt is to the company that they’ve ‘helped’.
The instance that has specifically sparked my rant today is a company in BC (I would link to them, but I don’t want them to get any SEO credit from my quality site) that had all sort of claims to their SEO proficiency. The first thing I always look at is three of their meta data points to see how much time and effort was given to this.
Meta Title: twice as long as it should be, so-so in quality
Meta Description: solid quality, perfect length
Meta Keywords: let the laughing begin… they had 823 keywords!!
Headers: no H1, no H2, H3 was okay, four H4’s but they had nothing to do with the topic of their SEO page
If you have done any sort of reading in regards to SEO on our website you’ll know that meta keywords haven’t been a factor in SEO rankings for a LONG time and Google NEVER took into consideration that many. Not even close. They only missed on their number by about 800!!!
If you are in the Kitchener, Waterloo, Cambridge, Guelph area, please take the time to educate yourself on choosing a proper SEO company. Whether you do business with Advanced Web Solutions or not, please just make sure that you are receiving proper SEO. If you are unsure what it takes to have an effective SEO program, please take the time to read our 8 part SEO blog series on the pitfalls to be aware of and the points that you must have in order to generate maximum impact with your SEO program.
If you have any questions for a professional SEO company in Waterloo area, please do not hesitate to contact Advanced Web Solutions in Elmira, Ontario. We will be glad to meet with you.