What you should be looking for in a new website

Most every business wants an attractive, eye-catching website that conveys the visual image they wish prospective customers to have of their organization. We 100% agree that your business’ website should be ‘pretty’… but pretty doesn’t mean it works and unfortunately, most companies in the Kitchener/Waterloo/Cambridge/Guelph area who initially approach us are mostly concerned with how attractive their site is or should be.

Pretty is great, but is a long way from what your business needs to add additional revenue.

Making a site attractive is very subjective – beauty is in the eye of the beholder, so each and every person will have their own specific idea of what is constitutes an attractive website. What a business needs is a website that that is built in such a manner that the search engines (Google, Bing, etc.) will find your website relevant to the inquiries of their users – and your prospective customers. If they don’t think your site it relevant, or more relevant than your competitor’s site, they will be served higher in the search results and will be encouraged to go to them instead of you. Because of this, would you say that it is FAR more important for your website to actually work towards the same end goal as your business?

‘Working’ is the new pretty!

Feel free to contact us to arrange a time that is convenient for you to meet with us to discuss what your true business requirements are in order to make your business successful through SEO and a properly designed, SEO-friendly website.


We put together a 8 part feature in regards to what you should be looking for in a proper SEO program.  Part 8 speaks to some of the items to take into consideration in regards to SEO and your website design.