What Should a SEO Program Include? – Part 6

Website Links-Backlinks

In the not so recent past you could simply hire/buy X number of backlinks and you could dominate your competition.  The more links you had the higher you’d rank.  Then search engines started to take into account the quality of the sites linking to your site.  As Google’s algorithm gained sophistication, they were more easily, and with greater accuracy, the true nature and quality of each link.  It call came to a head in 2012 with the Panda update from Google.  Then all heck hit the proverbial fan!
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