Who are my competitors

I was recently speaking with a business owner who had launched a new website to specifically push accessories in the online space versus their traditional brick and mortar location. When asked who he felt was his competition was, he listed 4-5 businesses within 5-100km of his store’s location. We then went to his computer, typed into Google the name of his best-selling product and got a SERP containing over 380,000 results.

Now there… there is your competition.
(more…)