Who is your website for?

Last week in my blog, I talked about what your business’ website should do.  Dealing with the ‘what’ is great, but you also need to know the ‘who’ or else you’ll never see the ‘how’; as in how much money did my website make me!
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What Should My Website Do?

Should it be pretty?  Should it explain why someone should do business with me?  Should it display my products/services?  Should it shout my Mission Statement loud and clear?  Should it provide prospective buyers the reasons to deal with me?  Should it entertain/inform/educate?  Yes… But…

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