Tag Archives: conversion analysis

Who is your website for?

Last week in my blog, I talked about what your business’ website should do.  Dealing with the ‘what’ is great, but you also need to know the ‘who’ or else you’ll never see the ‘how’; as in how much money did my website make me!

What Should My Website Do?

Should it be pretty?  Should it explain why someone should do business with me?  Should it display my products/services?  Should it shout my Mission Statement loud and clear?  Should it provide prospective buyers the reasons to deal with me?  Should it entertain/inform/educate?  Yes… But…