Value Opportunity Missed for Digital Marketing Spend

Receiving value for any aspect of your business is vital.  Your Digital Marketing is no different.  On its own, Digital, or Online Marketing is an ever expanding field that encompasses things such as Search Engine Optimization, inventory marketplace proliferation, email marketing, SEM, conversion analysis, website design/development, etc., etc.  Recently I was doing some work for a company who had the opportunity to move equivalent spend from print to digital and decided not to.

I was shocked with their decision.  It is almost 2014 isn’t it???
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