Tag Archives: online advertising
Value Opportunity Missed for Digital Marketing Spend
Receiving value for any aspect of your business is vital. Your Digital Marketing is no different. On its own, Digital, or Online Marketing is an ever expanding field that encompasses things such as Search Engine Optimization, inventory marketplace proliferation, email marketing, SEM, conversion analysis, website design/development, etc., etc. Recently I was doing some work for a company who had the opportunity to move equivalent spend from print to digital and decided not to.
I was shocked with their decision. It is almost 2014 isn’t it???
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What should a SEO program include? – part 2
Evaluate Needs and Set Online Goals
Search Engine Optimization and other forms of online marketing are no different than any other expenditure your business invests in. If your business has a need/goal, you then search for a solution according to your expectations of achieving that goal. You can then make the determination whether or not it will be worth making that specific purchase/investment.
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Your website is your online advertising starting point
I don’t watch a lot of TV, but I am definitely a fan of the CBC television show Dragon’s Den, and the US version to a lesser extent, the Shark Tank. Time and time again small business people come onto the show with their great business idea looking for money. When the Dragon’s ask about their sales numbers, it is shocking to me just how many of them say something like, “we have sold X within Y timeframe with only having a website, no advertising.”
This hurts me every time I hear it. A properly designed website (containing proper SEO architecture) is your key to online advertising. A website IS your company’s advertising.
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