SEO Myth #3 – Paid Search Bolsters Organic Results

In order to get the maximum impact of your SEO efforts, many people believe that SEO isn’t complete until you participate in Pay-Per-Click/AdWords/SEM/Paid Search.  The companies who pay millions of dollars each month to buy traffic through these methods would sure like to think that it works.  Unfortunately it has been proven time and time again that SEM does NOT affect your SEO ranking efforts at all.
(more…)

What Should a SEO Program Include? – Part 7

Analysis of your SEO Program

Because you initially set out the goals of your Search Engine Optimization project you will now want to determine if this SEO thing has been worth it to your business since your internet marketing dollar can be spent in several different ways.
(more…)

But My Website Already Shows At The Top of Google…

Because a number of small and medium sized businesses find their website at the top of the rankings when they type their company name into Google, they feel their website is doing its job.

Really. I’m not joking.

I always tell them that if you type in your company name and your website isn’t 1st or 2nd, you have fundamental problems that require correction immediately. Yesterday preferably.
(more…)