Your website is your online advertising starting point

February 20, 2013 at 1:37 pm

I don’t watch a lot of TV, but I am definitely a fan of the CBC television show Dragon’s Den, and the US version to a lesser extent, the Shark Tank.  Time and time again small business people come onto the show with their great business idea looking for money.  When the Dragon’s ask about their sales numbers, it is shocking to me just how many of them say something like, “we have sold X within Y timeframe with only having a website, no advertising.”

This hurts me every time I hear it.  A properly designed website (containing proper SEO architecture) is your key to online advertising.  A website IS your company’s advertising.