3 SEO Elements Explained – Website Architecture

Search Engine Optimization Elements Explained 1 of 3:

SEO-Friendly Website Architecture

Each of the search engines (Google, Bing, Yahoo!, etc.) has a proprietary algorithm that each and every webpage that they have indexed (catalogued) on their World Wide Web is put through.  In the case of Google (by far the most dominate SE) their algorithm is estimated to take into consideration around 250 pieces of information on each page.  Having a ‘pretty’ website design doesn’t play into to this in any way, shape or form.  That being said, website design (eg. Placement of text is on the page, type of text, the use of Flash animation, etc.) can definitely play a part in positive Search Engine Optimization.  The problem is that web designers are only concerned with what they are good at – the attractiveness of the site.

The key point of proper website architecture is that SEs (Search Engines) require that the information that is provided on a webpage be ‘formatted’ in such a manner where it is not only easy for the SE to read and catalogue, but that it can be done quickly and accurately.  If the SE cannot easily identify what is important and relevant on a specific webpage, they dismiss it as not being important.  Any webpage found as not relevant will end up in the cesspool of results found a couple/few pages into the list of results of a user’s search query to your product/service.  When was the last time you looked past Google’s page 1? Page 2??  Page 3???

If your website isn’t built properly according to what Google wants to see, it doesn’t matter how much money you throw at a website designer, you won’t be found and we all know that your website should be the foundation of your internet marketing presence.


Additionally, Advanced Web Solutions takes the viewpoint that SEO-Friendly architecture includes how that architecture is leveraged.  Let me explain.

Think of your website as a car.  The most beautiful sports car in the world isn’t a properly functioning car without being able to put fuel into it; hence the need for a fuel tank (proper technical, SEO-friendly website architecture).  Now, just because it has a fuel tank doesn’t mean that your work is complete in order to use the car.  You now must put the right fuel into it.  In SEO terms, the architecture must now be properly leveraged by properly utilizing the available structure.  You wouldn’t put regular gas into a Ferrari.  High octane is the only way to ensure that you get the performance you paid for.

This is one of the elements of SEO Optimization that makes a difference if done properly.  Lots of people with website ‘knowledge’ take on this individual portion of SEO and then say that they’ve done SEO.  Wrong.  

This also helps to explain the difference in price between those who offer cheap SEO services and those who are really trying to make a difference to the success of your business.