Value Opportunity Missed for Digital Marketing SpendNovember 22, 2013 at 2:29 pm
Receiving value for any aspect of your business is vital. Your Digital Marketing is no different. On its own, Digital, or Online Marketing is an ever expanding field that encompasses things such as Search Engine Optimization, inventory marketplace proliferation, email marketing, SEM, conversion analysis, website design/development, etc., etc. Recently I was doing some work for a company who had the opportunity to move equivalent spend from print to digital and decided not to.
I was shocked with their decision. It is almost 2014 isn’t it???
Attacking SEO the Right WayNovember 15, 2013 at 10:39 pm
SEO has the primary goal of driving traffic to a specific website or webpage but the approach that one takes in achieving this end goal has changed over time to one that is far more user-centric.