Myth #11: SEO is IT Department Work
Please, please, please do NOT put your IT department in charge of SEO. You have no idea just how poorly that will end up. May be more accurately, you have no idea how much performance/prospective customers your SEO program would be missing out on.
Yes there is a technical component of proper search engine optimization, and yes, without this element being done correctly there is very little chance of ranking properly, but this is only 1 of the 3 elements of SEO and isn’t the core component of proper SEO.
Remember, from Google’s perspective they look at over 200 pieces of information on each and every webpage they index/catalogue. How many of those items are your IT department aware of? How many are they able to take on? How many of the aspects they can take on, are they able to do effectively?
The answer lies somewhere between zero and simply not gonna happen.
I can fix a flat tire. I can do a brake job on my car. I have a general understanding of how to do an engine or transmission rebuild, but I sure as heck am not going to tackle something that complicated and in-depth on my own. I need an expert for that.
The expertise within an IT department simply doesn’t match up with what a company needs from an SEO perspective. Its knowledge base is driven from its day to day interaction with various hardware and software components.
SEO is neither.
It’s the same problem (generally speaking) that occurs when a company relies on their website designer to do their SEO. Designers design. They worry about ‘the pretty’. SEO has nothing to do with pretty (very little any way – more specifically improving conversion rates, but that is another topic).
The right SEO company will get you the results that you need in order to beat your competition to prospective new customers. Advanced Web Solutions prides itself in being able to do this – all while taking a long-term view of what a client needs.
Myth #1: Meta Tags are extremely important to your rankings
Myth #2: Search Engine Submission is the best way to let the search engines know who you are
Myth #3: Paid Search participation will help your Organic rankings
Myth #4: Ignore Google – Black Hat SEO works
Myth #5: More websites means more ways to entice prospective customers
Myth #6: I have a website so now people will find my business
Myth #7: My company name is 1st on Google so my site is optimized
Myth #8: My web designer Optimized my website so I’m good to go
Myth #9: Submitting to Multiple Search Engines Improves Visibility
Myth# 11: Your IT Department Can Handle Your SEO Requirements
