Myth #8: I Already Did My SEO Optimization

So you heard the SEO Optimization was important so you went ahead and got someone to do your SEO… probably your website designer or someone with a foreign accent* who called you 200 times and promised you the world.

Now that you’re done, what is the next step for your website and your online marketing?
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Myth #7: I’m At The Top So I’m Done Optimizing

SEO is a funny ‘science’.  It isn’t something that you can conquer.  Once you’re at the top, it may take considerable effort to stay there because it’s a lot easier to slide than it is to climb.  SEO can’t be ignored.
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Myth #6: Having A Website Means Customers Will Find Me

I laugh every time I see a Go Daddy commercial where the insinuation is that all a business needs is a website to take the online world by storm.  All of a sudden, just because you have a website, prospective customers will magically find your business, instead of your competition, and buy your products/services.

Apparently Search Engine Optimization means nothing because of the billions of webpages on the internet, prospective customers will just magically find you and not your competition!?!

If it were only that easy.
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SEO Myth #5: Multiple Domains Improve Rankings

Google limits organic search results to a total of 10 per page.  Generally, they tend to hold a domain to holding 2 of those spots.  Simple math says that if you had 5 well ranking domains, through proper SEO, that you could take over the entire first page of a search.

Simple math USED to work in the world of SEO.
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SEO Myth #4 – Black Hat SEO Works

Essentially ‘Black Hat SEO’ is utilizing techniques to improve rankings that aren’t search engine ‘approved’, or aren’t done in the spirit of what the search engines are looking for.

Black Hat SEO actually does work – so who cares what Google says?
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