SEO Myth #4 – Black Hat SEO Works

Essentially ‘Black Hat SEO’ is utilizing techniques to improve rankings that aren’t search engine ‘approved’, or aren’t done in the spirit of what the search engines are looking for.

Black Hat SEO actually does work – so who cares what Google says?
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Successful SEO Company Claims

I love coming across customers who have a web design company doing their SEO.  Generally I get to laugh until it hurts.  Unfortunately, the real hurt is to the company that they’ve ‘helped’.
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SEO Myth #2 – Search Engine Submission

Have you submitted your website to a search engine?  Have you been told that this is part of an effective SEO program?  Are you missing out by not having done a proper submission to the various search engines?

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2013 SEO: Year In Review

Even though Advanced Web Solutions, in Elmira, Ontario, specializes in Search Engine Optimization (SEO) for local companies in the communities of Kitchener, Waterloo, Cambridge & Guelph, the world of SEO is so much larger than this small area in Ontario.  Here is a quick snapshot of just a few of the changes that occurred in regards to SEO in 2013.
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SEO Myth #1 – Importance of Meta Tags

In the early days of Search Engine Optimization, you could get away with simply altering the meta data within your website and you could then consider you website ‘Optimized’.  The days of one stop SEO are long gone – but unfortunately many SEO companies still sell clients on techniques that simply don’t work anymore.

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Value Opportunity Missed for Digital Marketing Spend

Receiving value for any aspect of your business is vital.  Your Digital Marketing is no different.  On its own, Digital, or Online Marketing is an ever expanding field that encompasses things such as Search Engine Optimization, inventory marketplace proliferation, email marketing, SEM, conversion analysis, website design/development, etc., etc.  Recently I was doing some work for a company who had the opportunity to move equivalent spend from print to digital and decided not to.

I was shocked with their decision.  It is almost 2014 isn’t it???
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Attacking SEO the Right Way

SEO has the primary goal of driving traffic to a specific website or webpage but the approach that one takes in achieving this end goal has changed over time to one that is far more user-centric.

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What Should a SEO Program Include? – Part 8

SEO Friendly Website Design

Website Design, if not properly done according to proper Search Engine Optimization (SEO), is a complete waste of both time and money.

Those businesses that don’t fully understand just how powerful a properly developed SEO friendly website is, fall into two categories: 1) those that worry about how attractive their website design is; and, 2) those that want a website as inexpensively as possible.
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What Should a SEO Program Include? – Part 5

Content Development

As we mentioned in part 4, proper Search Engine Optimization keyword research & analysis is extremely important, but unless there is effective SEO content developed to back them up, your SEO program isn’t going to see the results that it should.
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What should a SEO program include? – part 4

Proper Keyword Research

Search Engine Optimization is similar to real estate where they say that there are three things to keep in mind… location, location, location.  When it comes to SEO in Kitchener (SEO in Ontario, or anywhere else in the surrounding area of Waterloo, Cambridge, Guelph or otherwise), it is all about keywords, keywords, keywords.
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