What Should a SEO Program Include? – Part 6
May 13, 2013 at 11:12 amWebsite Links-Backlinks
In the not so recent past you could simply hire/buy X number of backlinks and you could dominate your competition. The more links you had the higher you’d rank. Then search engines started to take into account the quality of the sites linking to your site. As Google’s algorithm gained sophistication, they were more easily, and with greater accuracy, the true nature and quality of each link. It call came to a head in 2012 with the Panda update from Google. Then all heck hit the proverbial fan!
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What Should a SEO Program Include? – Part 5
May 6, 2013 at 10:42 pmContent Development
As we mentioned in part 4, proper Search Engine Optimization keyword research & analysis is extremely important, but unless there is effective SEO content developed to back them up, your SEO program isn’t going to see the results that it should.
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What should a SEO program include? – part 4
April 1, 2013 at 12:23 pmProper Keyword Research
Search Engine Optimization is similar to real estate where they say that there are three things to keep in mind… location, location, location. When it comes to SEO in Kitchener (SEO in Ontario, or anywhere else in the surrounding area of Waterloo, Cambridge, Guelph or otherwise), it is all about keywords, keywords, keywords.
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What should a SEO program include? – part 3
March 22, 2013 at 12:11 pmTechnical Website Analysis
Don’t mistake a Technical Website Analysis as being the same thing as professional Website design/development. Your website is the foundation, for not only SEO, but for all of your internet marketing efforts. This makes taking an in-depth look at your website from a technical perspective is an absolute necessity and is the first element of three to ensure that a proper Search Engine Optimization project will actually work.
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What should a SEO program include? – part 2
March 18, 2013 at 12:14 amEvaluate Needs and Set Online Goals
Search Engine Optimization and other forms of online marketing are no different than any other expenditure your business invests in. If your business has a need/goal, you then search for a solution according to your expectations of achieving that goal. You can then make the determination whether or not it will be worth making that specific purchase/investment.
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