Myth #8: I Already Did My SEO Optimization

So you heard the SEO Optimization was important so you went ahead and got someone to do your SEO… probably your website designer or someone with a foreign accent* who called you 200 times and promised you the world.

Now that you’re done, what is the next step for your website and your online marketing?
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Myth #7: I’m At The Top So I’m Done Optimizing

SEO is a funny ‘science’.  It isn’t something that you can conquer.  Once you’re at the top, it may take considerable effort to stay there because it’s a lot easier to slide than it is to climb.  SEO can’t be ignored.
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Myth #6: Having A Website Means Customers Will Find Me

I laugh every time I see a Go Daddy commercial where the insinuation is that all a business needs is a website to take the online world by storm.  All of a sudden, just because you have a website, prospective customers will magically find your business, instead of your competition, and buy your products/services.

Apparently Search Engine Optimization means nothing because of the billions of webpages on the internet, prospective customers will just magically find you and not your competition!?!

If it were only that easy.
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SEO Myth #5: Multiple Domains Improve Rankings

Google limits organic search results to a total of 10 per page.  Generally, they tend to hold a domain to holding 2 of those spots.  Simple math says that if you had 5 well ranking domains, through proper SEO, that you could take over the entire first page of a search.

Simple math USED to work in the world of SEO.
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SEO Myth #4 – Black Hat SEO Works

Essentially ‘Black Hat SEO’ is utilizing techniques to improve rankings that aren’t search engine ‘approved’, or aren’t done in the spirit of what the search engines are looking for.

Black Hat SEO actually does work – so who cares what Google says?
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Successful SEO Company Claims

I love coming across customers who have a web design company doing their SEO.  Generally I get to laugh until it hurts.  Unfortunately, the real hurt is to the company that they’ve ‘helped’.
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SEO Myth #3 – Paid Search Bolsters Organic Results

In order to get the maximum impact of your SEO efforts, many people believe that SEO isn’t complete until you participate in Pay-Per-Click/AdWords/SEM/Paid Search.  The companies who pay millions of dollars each month to buy traffic through these methods would sure like to think that it works.  Unfortunately it has been proven time and time again that SEM does NOT affect your SEO ranking efforts at all.
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SEO Myth #2 – Search Engine Submission

Have you submitted your website to a search engine?  Have you been told that this is part of an effective SEO program?  Are you missing out by not having done a proper submission to the various search engines?

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2013 SEO: Year In Review

Even though Advanced Web Solutions, in Elmira, Ontario, specializes in Search Engine Optimization (SEO) for local companies in the communities of Kitchener, Waterloo, Cambridge & Guelph, the world of SEO is so much larger than this small area in Ontario.  Here is a quick snapshot of just a few of the changes that occurred in regards to SEO in 2013.
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SEO Myth #1 – Importance of Meta Tags

In the early days of Search Engine Optimization, you could get away with simply altering the meta data within your website and you could then consider you website ‘Optimized’.  The days of one stop SEO are long gone – but unfortunately many SEO companies still sell clients on techniques that simply don’t work anymore.

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