Myth #11: SEO is IT Department Work

Please, please, please do NOT put your IT department in charge of SEO.  You have no idea just how poorly that will end up.  May be more accurately, you have no idea how much performance/prospective customers your SEO program would be missing out on.
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Do Keyword Meta Tags Work?

The meandering course of SEO throughout its lifetime has seen its fair share of changes, but nothing as dramatic as how Keyword Meta Tags have altered over time in the world of Search Engine Optimization.
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Myth #10: You Can Automate SEO

With Google looking at 200+ aspects of each webpage they index, can automating your SEO efforts really pay off?  Will I get the results that you want?  Will you stay ahead of the competition?
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Myth #9: You Need to Submit Your Website to Search Engines

A large number of SEO companies make note of the fact that part of their SEO strategy to improve your search engine rankings is to submit your website to X number of search engines.  If this was 1997 and/or I was a across the ocean asking for your business, I’d tell you that this is definitely something to put on your SEO to-do list.
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Myth #8: I Already Did My SEO Optimization

So you heard the SEO Optimization was important so you went ahead and got someone to do your SEO… probably your website designer or someone with a foreign accent* who called you 200 times and promised you the world.

Now that you’re done, what is the next step for your website and your online marketing?
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Myth #7: I’m At The Top So I’m Done Optimizing

SEO is a funny ‘science’.  It isn’t something that you can conquer.  Once you’re at the top, it may take considerable effort to stay there because it’s a lot easier to slide than it is to climb.  SEO can’t be ignored.
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Myth #6: Having A Website Means Customers Will Find Me

I laugh every time I see a Go Daddy commercial where the insinuation is that all a business needs is a website to take the online world by storm.  All of a sudden, just because you have a website, prospective customers will magically find your business, instead of your competition, and buy your products/services.

Apparently Search Engine Optimization means nothing because of the billions of webpages on the internet, prospective customers will just magically find you and not your competition!?!

If it were only that easy.
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SEO Myth #5: Multiple Domains Improve Rankings

Google limits organic search results to a total of 10 per page.  Generally, they tend to hold a domain to holding 2 of those spots.  Simple math says that if you had 5 well ranking domains, through proper SEO, that you could take over the entire first page of a search.

Simple math USED to work in the world of SEO.
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Successful SEO Company Claims

I love coming across customers who have a web design company doing their SEO.  Generally I get to laugh until it hurts.  Unfortunately, the real hurt is to the company that they’ve ‘helped’.
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SEO Myth #3 – Paid Search Bolsters Organic Results

In order to get the maximum impact of your SEO efforts, many people believe that SEO isn’t complete until you participate in Pay-Per-Click/AdWords/SEM/Paid Search.  The companies who pay millions of dollars each month to buy traffic through these methods would sure like to think that it works.  Unfortunately it has been proven time and time again that SEM does NOT affect your SEO ranking efforts at all.
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