I Bought Your Product – Now Quit Bugging Me

Man oh man.  Some companies surprise the heck out of me as to how they manage to stay in business.  I guess it’s because they either sell a superior product/service or they sell one that everyone wants/needs.
(more…)

The PPC Lie

PPC/AdWords seems to be all the rage these days but if you dive into the details, you’ll realize that all the money could potentially better spent elsewhere since most if it is ending up in Google’s pockets.
(more…)

What Problem Does My Website Solve?

Once you’ve determined WHO your website is for, and WHAT your website should do, you need to ask yourself one final question… what PROBLEM(S) does my website SOLVE?
(more…)

Who is your website for?

Last week in my blog, I talked about what your business’ website should do.  Dealing with the ‘what’ is great, but you also need to know the ‘who’ or else you’ll never see the ‘how’; as in how much money did my website make me!
(more…)

Effective SEO and Who Says It Doesn’t Work

There are several people, who claim that you should ignore SEO.  They all seem to have a ‘reason’ why SEO doesn’t work but the reality is that it does work, but if you get the wrong company to do it, it has no chance of helping your business grow.
(more…)

What Should My Website Do?

Should it be pretty?  Should it explain why someone should do business with me?  Should it display my products/services?  Should it shout my Mission Statement loud and clear?  Should it provide prospective buyers the reasons to deal with me?  Should it entertain/inform/educate?  Yes… But…

(more…)

Google Plus as a Local Optimization tool

As a local business, is local optimization important?  Does Google Plus play any part in helping my local business rankings?  Is this even necessary?
(more…)

Give Google What It Wants

“A happy wife equals a happy life.”  We’ve all heard the saying, and for those of us that are married, we fully realize that this is an absolute truth!

Same thing with Google.
(more…)

Why Am I Being Sold Paid Ads in Google?

Because it’s easy.

The answer is just that simple… almost.
(more…)

How Much Should SEO Services Cost?

If I had a dollar for every time I was asked this question, I’d have no need of selling SEO services in Kitchener and area!
(more…)