Top Social Media Tips

Social Media can be an key element of SEO as well as a specific and effective touch point in reaching both current and prospective customers but it takes a plan and some basic knowledge in order to be as effective as possible.
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So You Could Do That Yourself Eh?

I recently met with a client who we did a new logo for.  As we worked through various iterations of potential logos, the client eventually settled on a very simple, yet professional looking logo.  After making the selection, they stood back and said, “You know, I could have done that.” (as it was essentially text based)
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Myth #11: SEO is IT Department Work

Please, please, please do NOT put your IT department in charge of SEO.  You have no idea just how poorly that will end up.  May be more accurately, you have no idea how much performance/prospective customers your SEO program would be missing out on.
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Basic SEO Tips

Search Engine Optimization (SEO) has some basic elements that the smallest business can utilize for the benefit of their online presence if they have the time and a tiny bit of working knowledge of their website.
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Do Keyword Meta Tags Work?

The meandering course of SEO throughout its lifetime has seen its fair share of changes, but nothing as dramatic as how Keyword Meta Tags have altered over time in the world of Search Engine Optimization.
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Hiring The Best Kitchener SEO Company

A large number of companies in the Kitchener-Waterloo area contact me on a weekly basis that have no idea what they should be asking Advanced Web Solutions to do in regards to SEO.  That opens them up to being taken advantage of by lesser SEO companies.
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Duplicate Content & Mobile Websites

A serious problem can arise when you have duplicate content issues; but due to improper website design/configuration or more specifically, poor mobile website set-up by your ‘web guy’, you won’t even be aware of how much damage your site is inflicting on your SEO & overall searchability.
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You Need a Website Not Just a Facebook Page

This blog entry stems from a frustration of mine this past weekend.  All I wanted was a pizza originally but now all you get is a rant about business owners who think they know what they’re doing.

If you were going to put all your eggs in one basket from a business perspective, don’t rely on Facebook to be the solution.
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The Most Important Thing In SEO

In probably every single prospective client meeting that I have ever had, I get asked, “So, which part of SEO should I spend my time on?”.  It usually stems from them thinking that if they only do part of the SEO equation that their SEO costs won’t be so high.

I hate to break it to you, but when you go and buy a car, you are going to have trouble getting to work if you only try buying the tires and the seats!
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Myth #9: You Need to Submit Your Website to Search Engines

A large number of SEO companies make note of the fact that part of their SEO strategy to improve your search engine rankings is to submit your website to X number of search engines.  If this was 1997 and/or I was a across the ocean asking for your business, I’d tell you that this is definitely something to put on your SEO to-do list.
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