What Should My Website Do?

Should it be pretty?  Should it explain why someone should do business with me?  Should it display my products/services?  Should it shout my Mission Statement loud and clear?  Should it provide prospective buyers the reasons to deal with me?  Should it entertain/inform/educate?  Yes… But…

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Cheap Website Design – Too Good to be True

I met a prospective client today to discuss his online marketing and more precisely his SEO effectiveness. The subject inevitably turned to his current website situation (since how a website is designed/developed is an important component of proper SEO). At this point his mood changed dramatically.
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Website Design and the Grocery Store Checkout

The other day I was at my local grocery store.  I was in a great mood as I hurried up and down the aisles checking items off of the list my wife had given to me.  Generally I have no need to ask where things are in a grocery store.  I mean, it is fairly logically laid out, so I rarely have the need to interact with an employee until I get to the checkout.

Well on this day my good mood was slightly shaken by the face of this organization.
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You Need a Website Not Just a Facebook Page

This blog entry stems from a frustration of mine this past weekend.  All I wanted was a pizza originally but now all you get is a rant about business owners who think they know what they’re doing.

If you were going to put all your eggs in one basket from a business perspective, don’t rely on Facebook to be the solution.
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Myth #8: I Already Did My SEO Optimization

So you heard the SEO Optimization was important so you went ahead and got someone to do your SEO… probably your website designer or someone with a foreign accent* who called you 200 times and promised you the world.

Now that you’re done, what is the next step for your website and your online marketing?
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Myth #6: Having A Website Means Customers Will Find Me

I laugh every time I see a Go Daddy commercial where the insinuation is that all a business needs is a website to take the online world by storm.  All of a sudden, just because you have a website, prospective customers will magically find your business, instead of your competition, and buy your products/services.

Apparently Search Engine Optimization means nothing because of the billions of webpages on the internet, prospective customers will just magically find you and not your competition!?!

If it were only that easy.
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